The Little White Bird By J. M. A Brief - 1457 Words

J. M. Barrie wrote about a typical boy based loosely on the Llewellyn Davies family. Barrie could not have known how the world would change when he introduced Peter Pan in 1902’s The Little White Bird or that Peter Pan would be adapted over and over one hundred years later. He could not have imagined the psychiatric term for men the â€Å"Peter Pan Syndrome† being a phenomenon. Barrie simply told a story by using characters and life events and creating a children’s story of fantasy. Peter Pan was not traditional in the sense that it tapped into the child at the heart of every human young and old. Barrie was a visionary as well as a writer as he saw brilliance in tragedy and wrote about what human desires to remain youthful and act from an untainted point of view without restrictions. He supplied the child and adult with fantastic escapades of fear and violence, escape from responsibility and shows death as only one more adventure. Barrie met the Llewellyn Da vies boys Barrie while he was running away from all his own losses, perhaps he just wanted to keep running and take them all with him. Adaptation-Finding Neverland Finding Neverland delves into the relationship between J. M. Barrie and the fatherless Llewelyn Davies family that led to the story of Peter Pan. Cultural codes set times and places are established through the setting of London as well as the time presented. The setting is in London in 1904 where Barrie and the Llewelyn Davies family meet in Kensington GardensShow MoreRelatedReflection for â€Å"I Know Why the Caged Bird Sings†2242 Words   |  9 PagesReflection for â€Å"I Know Why the Caged Bird Sings† Abstract This essay consists of three sections. The first section, a brief synopsis of the book â€Å"I know why caged bird sings† is presented. At the second part, three insights after reading the book are introduced. That is, metaphor of caged bird, power of literacy, and power of silence. At the last section, discipline-specific knowledge that relevant to the main character of book is stated. Synopsis of the Text This autobiographyRead MoreApa Format2671 Words   |  11 PagesAnnoying APA Format Stuff: A Brief Overview of the 6th Edition Scott W. Plunkett California State University, Northridge Noh Wahnelse and I. M. N. Oyed University of Invisible Students Authors’ names should appear in order of their contribution to the manuscript. Author Note Scott W. Plunkett, Department of Psychology, California State University Northridge. Noh Wahnelse, Department of Paranormal Experiences and Life Events, University of Invisible Students. I. M. N. Oyed, Department of AngerRead MoreLa Brea Tar Pits2573 Words   |  11 Pagestar pits attracted oil men, as asphaltum is often associated with petroleum. Then, [w]hen W. W. Orcutt, the original organizer of the geological department of Union Oil of California, reexamined the area in 1901, he discovered a vast mosaic of white bones on the surface of a pool of asphalt--the skeleton of a giant ground sloth, a huge armored animal that had been extinct for millions of years. As paleontologists subsequently probed the La Brea tar pits, it became obvious that the heavy asphaltRead MoreEssay Impact of Global Warming on Species2592 Words   |  11 PagesThousands of species have become extinct over the last four decades as a result of changes in land use and as a result of global warming. Whether or not the millions of species can adapt and evolve to climate changes is debatable. As this brief overview will report, the human species is not adapting well to the changes. It must be remembered that increases in the levels of carbon dioxide are certainly responsible for the risk many species face, but so is the way land is used, e.g., rain forest destr uctionRead MoreSpace Exploration: The Key to the Future of Mankind Essay2035 Words   |  9 Pagesbecause our planet has a finite resource base for future populace support, we are at an increased risk of mass extinction without dissemination and cosmic expeditions promote innovation to stimulate growth and technological advancement. In our brief history, Homo sapiens have occupied our planet for nearly 200,000 years. From our origins, we banded together in small nomadic groups, as the hunters and gatherers that foraged the Earth for survival. The resources of our lands were abundant, supplyingRead MoreMobile Learning7438 Words   |  30 Pagescommon and accessible, learners will be able to participate in this international Internet communication. Appeal The ability to appeal to a learner is critical for his/her learning process. Mitchell and Doherty (2003) believe that the majority of m-Learning target audiences lack basic skills because they are not interested in taking part in traditional education and training. An experiment is planned at Copenhagen University to provide PDAs with scanning pens to learners with reading difficultiesRead MoreA Third Faction : Cherokee3375 Words   |  14 Pagesduring the Indian removal, but being pragmatic is more important than holding a grudge. The Cherokee elite were not so different from Southern plantation owners in that they owned slaves, so they aligned with the side that shared a common interest. Little is ever spoken of Cherokee involvement in the war, but their influence was substantial in its outcome. Many battles, particularly in the west, involved Cherokee soldiers, and some were even led by a Cherokee general. When Jefferson Davis becameRead MoreBeyond Sophisticated Stereotyping10228 Words   |  41 PagesBeyond Sophisticated Stereotyping: Cultural Sensemaking in Context [and Executive Commentaries] Author(s): Joyce S. Osland, Allan Bird, June Delano and Mathew Jacob Source: The Academy of Management Executive (1993-2005), Vol. 14, No. 1, Themes: Forming Impressions and Giving Feedback (Feb., 2000), pp. 65-79 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/4165609 . Accessed: 05/08/2013 09:54 Your use of the JSTOR archive indicates your acceptance of the Terms Read MoreLaci Peterson5018 Words   |  21 PagesFamilies THE IMMEDIATE FAMILY Laci Peterson (Laci Denise Peterson, nee Rocha) Substitute teacher; on December 24, 2002, reported missing while pregnant at the age of 27; had partial remains found April 14, 2003; described as 51, about 140 pounds, white, with shoulder-length brown hair and brown eyes, with dimples on both cheeks and a tattoo of a sunflower on her ankle; called one of Americas best-known murder victims by the Modesto Bee; nicknamed Jabber Jaws and J.J. by family, and Cake LadyRead MoreFood in Literature: a Book Review on Charlie and the Chocolate Factor5984 Words   |  24 Pagesexperiments on creating new chocolates took place, and he imagined that they would be like a laboratories full of scientists with white coats concocting chocolates and candies. He dreamt of becoming an inventor and to create chocolates that would excite even Mr. Cadbury himself. As he wrote in his autobiography, â€Å"I have no doubt at all that, 35 years later †¦ I remembered those little cardboard boxes and the newly invented chocolates inside them, and I began to write a book called Charlie and the Chocolate

Analysis Of Oedipus The King ¸ Jocasta - 1078 Words

Suicide is a desperate act that puts forward a clear yet sombre statement to their audience. Keeping this is mind, the question arises, why do people commit suicide? In Sophocles’ play, Oedipus The King ¸ Jocasta who is both wife and mother to Oedipus is an excellent example of why one might commit suicide due to two major themes. The first theme is pride and manifests itself in Jocasta’s prideful character. The second theme is prophecy and its relation to suicide is found it Jocasta’s actions after she realizes the truth. Jocasta’s arrogant character and the discovery of the prophecy’s fulfilment are what drive Jocasta to suicide. Jocasta’s egotistical nature is evident throughout the play and this aspect, along with other features of the play, are what contribute to her unruly demise. She is portrayed as an arrogant individual through her actions and lines spoken in the play. After the messenger arrives with news of Polybus’ death, Oedipus is relieved that his adopted father had died thus, unable to fulfill the prophecy. Jocasta responds with a boastful remark stating, â€Å"There. Didn’t I tell you from the start† (Sophocles 1064-1065). This contemptuous statement directed towards Oedipus showcases Jocasta’s personality, and is a major factor that contributes to her death. In addition to being insolent, Jocasta portrays traits of skepticism, because she questions the prophecy that Tiresias had foretold, â€Å"A prophet? Well then, free yourself of every charge! Listen to me andShow MoreRelatedSexism In Oedipus The King1395 Words   |  6 Pagestragedy, Oedipus the King, i s not sexist. The prominent play portrays both men and women justly. The events presented by Sophocles exemplifies a level of admiration and respect for women that was not ordinary in ancient Greece. This is predominantly achieved through the dialogue of Jocasta and Oedipus, illustrating a corresponding relationship. In addition, the behavior of Jocasta, analysis of other literature, as well as the bad fortune of the male characters reaffirm that the Oedipus the King is notRead MoreA Greek Play Created By Sophocles1608 Words   |  7 Pagesplay created by Sophocles around 335 BC, Oedipus the King tells a story about one man’s irony to find the previous’ king’s murderer to seek justice. Oedipus stops at nothing to find the killer. As he questions the citizens, he only finds himself to be the killer. In this essay we explore how one major event can create multiple forms of conflict. The conflicts of Human vs. supernatural, the predestined fate of Oedipus and the gods. Human vs. human, when Oedipus heeds no warnings and stops at nothingRead MoreOedipus The King As A Tragic Hero Essay1491 Words   |  6 PagesConsidered one of the greatest dramas of all time, Sophocles’ play Oedipus the King follows the tragic life of Oedipus, king of Thebes. Considered a Satyr play, the Oedipus trilogy is perhaps the most famous of Sophocles’ plays. Oedipus the King, is an Athenian tragedy that was first performed somewhere around 429 BC in Athens, Greece. Originally, the Greeks referred to the play as simply â€Å"Oedipus,† as that was what Aristotle referred to it as in the Poetics. Perhaps what makes this play so memorableRead MoreEssay on Oedipus the King: A Plot Driven Tragedy1493 Words   |  6 PagesAristotles opinions on tragedy were largely constructed around Sophocles Oedipus the King, which Aristotle called quot;the perfect tragedy.quot; Considered by many to be one of the greatest plays of all time, Oedipus the King tells h ow Oedipus, the king of Thebes, comes to realize that he unknowingly killed his father and married his mother and shows the tragic aftermath of this realization. The play opens with Oedipus addressing the citizens of Thebes who have gathered outside the palace. TheRead MoreOedipus the King by Sophocles1393 Words   |  6 Pages Sophocles’ play, Oedipus the King, has risen many questions concerning the main character and whether or not he acts on free will or if his future is predestined by the gods. I am going to test the theory that although Oedipus believes he is acting on his own free will, he is in fact a victim of the gods. I will analyze several different sources that discuss fate and human agency in Oedipus the King and then proceed to build my original argument on the archaic debate. There has been a great dealRead MoreThe Precursor Of Psychoanalysis And Dr. Josef Breuer1124 Words   |  5 Pagesto engulf in its comprehension. Consequently, Freud discovered the ability to do this by analyzing dreams, as he stated: â€Å"the interpretation of dreams is the royal road to a knowledge of the unconscious†. Thus, Freud embarked on a journey of self-analysis, later publishing his findings in his work The Interpretation of Dreams. Moreover, it is here where Freud has embraced the ability to psychoanalyze himself through a recollection of dreams kept from childhood. As a result, it was discovered thatRead MoreAn Analysis of Fate vs. Free Will in the Theban Plays1392 Words   |  6 PagesAn Analysis of Fate vs. Free Will in the Theban Plays When Teiresias asks in Antigone (line 1051), What prize outweighs the priceless worth of prudence? he strikes (as usual) to the heart of the matter in Sophocles Theban Plays. Sophocles dramatizes the struggle between fate and free will, in one sense, but in another sense the drama might be better understood as the struggle between the will of the goods (which it is prudent to follow, according to Teiresias) and mans will (which is oftenRead MoreOedipus the King: Oedipuss Submission to the Gods Essay1529 Words   |  7 Pagesunderstood this, and dissipated any pollyanic view of society by presenting us with plays that were intended to teach. Sophocless Oedipus the King issued a warning for those who foolishly believed that they could challenge the forces of nature. Sophocles was known for presenting characters that are fluid not static. So it should come as no surprise that the Oedipus the reader encounters at the outset of the play, an extraordinary leader, but one whos pride has lead him to challenge his fate, hasRead MoreOedipus Trilogy Analysis1214 Words   |  5 PagesNovel Analysis of The Oedipus Trilogy Oedipus Rex, or Oedipus Tyrannus as it is in Latin, could be what we call today a Freudian work of literature. The Oedipus Trilogy was originally written by Sophocles and is meant to be told in a story-telling fashion. But this Grecian tragedy was revised and translated into English by Paul Roche and put into a novel form. The Oedipus Trilogy is a novel that deals with destiny and fate. The reader is shown a series of events plotted out from which OedipusRead MoreAnalysis Of Oedipus The King 1127 Words   |  5 Pages For A Life Of Regrets Oedipus the King is a play written by Sophocles. Oedipus is the main figure and legend of Sophocles play. After Oedipus birth into the world, his father King Laius of Thebes heard from a prophet that his own child was destined to kill him. Sophocles play begins from past to present and starts to unravel the journeys Oedipus goes through. Oedipus isn t an evil character as one would think while reading the story. He never

Marketing strategy development Unilever Group

Question: Discuss about the Marketing Strategy Development Unilever Group. Answer: Introduction The present report will discuss about the management of the marketing for Unilever Group which is one of the most popular company. There is a huge difference in the marketing and management of a company but still they are deeply interrelated to each other. The marketing of a product refers to advertisement and promotion of the products and services to make it familiar to the existing and potential customers. While the management of company refers to a systematic arrangement of all the activities so that the company can minimize its input and maximizes its output. The management of marketing refers to a situation where a company decides to manage the marketing plans and strategies of a company. In this report, in-depth discussions will take place on Unilever Group and its marketing management. As the business environment is changing, there is a need to update the marketing management of company like Unilever group which is an international brand for consumer goods. It is a leading company that has a huge number of customers all over the world. Due to this, the level of competition is also increased and the company is facing problems and issues in achieving competitive advantage against the competitors. The motive of this company is to sustain in the existing and also in the new markets of different countries. To achieve this target, the company has to adopt new strategies and policies to attract new customers. The focus of Unilever Group is to achieve big targets and make unique identity. An overview of the company Unilever Group Unilever Group is one of the leading companies of consumer goods. This company is a British-Dutch company which is headquartered in London, Rotterdam, and Netherlands, United Kingdom. This company is dealing with a huge variety of consumer goods products like beverages, food items, milk products, cleaning, cosmetics, personal care products, etc. in the year 2012; it was found that this company is the worlds third largest company for the consumers good. At that time, the firms of the consumer goods that are also the biggest competitors of Unilever Group are Procter Gambles and nestle. At present also, Unilever Group is the third largest but the company is trying hard to reach to first position. However, Unilever Group is one of the largest companies who is manufacturing and producing foods and beverages items. It is also an oldest company for the consumer goods. Unilever Group deals in more than 190 countries and it has more than 40 brands that are working under this brand. The major focus of Unilever Group is on its main brands like Ice-creams, dove, Surf, Lux, Omo, Magnum, Flora, Sunsilk, Heart brand etc. These are the top selling brands of Unilever Group (Gummesson, 2002). Industry of the company As discussed above, the industry of the present company is consumer good company that deals with the goods and services. The company that deals with the consumer goods produces such products that accomplish the daily needs of the customers. to have a better life style, consumers need consumer goods like daily soaps, surf, shampoos, eatables, etc. these are the most selling products present in the consumer markets. This company also belongs to the same group and manufactures beverages, foods products, packed items, clothing, and many more items that have a direct use to the customers to have a good and easy life style. Slogan used by the company to communicate the utilization to the customers The slogan of Unilever Group is very attractive and nice it attracts a huge number of customers that is Feel good, look good, and get more out of life". This is a slogan that represent Unilever group as one of the favorite brand of many customers. Orientation of the market The focus of Unilever Group is to expand the markets of the company and increase the operations. The company also wants to reduce the impact of the company on the environment. In order to achieve this, Unilever Group has to increase the environmental and ethical awareness in the internal and external management of the organization. The focus of the company is to bring development through the motivation of the employees and also the other people related to Unilever Group (Kasi, 2011). Motivation is a key factor that helps every organization to increase the performance of the employees. Unilever Group idea of doing business is to analyze the operations first and then apply strategies on the same. They analyze the market by using different approaches like SWOT analysis, PESTLE analysis, etc. In this way, they identify the internal and external environment of the company. A big difference can be made in the company through taking actions on a daily basis. In this way, the process of market orientation takes place in Unilever Group (Srinivasan, Vanhuele, Pauwels, 2010). Products The aim of the company is to accomplish the daily needs of every customers present in the market. This is the reason due to which company is trying to expand their business organization and presently it is operating in more than 190 countries and serving their customers. the product range for Unilever Group is very vast as it not only providing consumer goods but also goods that have become a part of peoples life like cosmetics, cleaning items, food items, household products, baby products, clothing, and many other goods (Elliot, and Larry, 2011). 5 Cs 1.Company SWOT analysis POSITIVE NEGATIVE INTERNAL STRENGTHS Largest brand and leading organization Worldwide body leading the consumer goods market share prove is too high reformation plan is very unbeaten like one Unilever effective research and development department Development and growth of product and services successful ad and make use of real life and real people WEAKNESSES the company do not have any patent for the new and innovative technology used by the company huge expenditure on the promotion and commercial ad EXTERNAL OPPORTUNITIES Unilever Group has an opportunity to expand in new and untouched markets A vast impact on the customers perception Increase in the demand of products They can also deal in economies that are booming. THREATS Competition slowdown in the market of urban nations The influence of government and authority is growing There is boost in the position of brand 2.Customers There is a wide group of customers that spread almost in every country as this companies as captured the consumer goods market in a very effective way. Unilever Group tries to cater all age group of people by manufacturing products that can be used by everyone. The range for the products begins with baby products and ends with old age people. The largest market for Unilever Group is Asian market in which the company is selling products like dressings, ice creams, deodorants, cosmetics, health care, etc. (Vargo, Lusch, 2004). 3.Collaborators Collaborators refers to the people who are related to the Unilever Group like their partners, customers, suppliers etc. these people are either directly or indirectly related to the operations of the company. 4.Competitors It is observed that there are large competitors present in the consumer gods market of the company like Unilever Group. The competitors that directly influence the position of Unilever Group are P G, Nestle, LOreal, Kraft foods, Revlon, Nokia, Palmolive, Colgate, gamble co., etc. the position of Unilever Group is the consumers market is third due to P G and Nestle. In order to be at a first and leading position in the consumer goods, the Unilever group has to change its policies and strategies of marketing. They should make timely changes and bring innovation. The industry of consumer goods is full of small companies of consumer goods. So, the threat of competition not only raise form the international organizations but also from the small companies and unmanaged companies. They provide goods at cheaper rates. 5.Context- 6.PEST analysis Political factors- It is very relevant for a company to have stability in the government and political factors. Many times, Unilever Group has to face issues from the European Union. Unilever Group also has an opportunity in the other countries as there is a growth and development in the free trade relationships (Fikri, 2010). Economical factors- As the economies are developing; the development is providing opportunities to the companies like Unilever Group. The growth of the economies helps in facilitating growth of this company. The company should identify the economies that are stable and highly growing (Parasuraman, Grewal, 2000). Social factors Unilever Group is an organization in which the growth and development takes place with sustainability. They care for the society and also very health concisions for their customers. In this way, they try to attract the customers by providing them opportunity to use the products of such company. Unilever Group always tries to improve the quality of the products to serve a mass of the people. Social factors that impact the sale of the company are Increase in the health consciousness Increase in the environmental awareness Technological factor There is a tremendous growth in the technology of the production of goods. This is the biggest challenges for Unilever Group as the competitors are already adopting new techniques of production. The growths in automation, Research and development investments, etc. are the challenges faced by Unilever Group. Market intelligence and Market research It is very important for companies to conduct a market research and identify the marketing intelligence for the company. The aim of doing so is to generate data and information regarding the competition present in the industry of consumer goods, collaborators role, change in the context of business, threat, opportunities, etc. hence, the companies like Unilever Group conduct timely research on the market (Okada, 2005). It can be achieved through research and development department of Unilever Group where they apply approaches of marketing research. Then the data is collected for the same. They also collect feedbacks from the customers and internal department. It helps the company to cope up with the challenge ad issues that come in the way of growth and development (Wilkie, Moore, 2003). 1.Customers want- To analyze the wants of the customers, it is very important to conduct a market survey. It is one of the efficient an effective way to understand the needs and wants of the customers. Unilever group can also take feedback from the customers directly or indirectly through forms, phone calls, emails, etc. in this way, Unilever group can identify the wants of customers. 2.Competitors who pose threat- There are few competitors who poses threat for Unilever group that are P G, Nestle, etc. They are the major players in the consumer market as Unilever group. 3.Changing context of business- The context of business is changing as per the changing economies and business conditions. The world has now become global village and the companies who are international in nature have to tackle all the issues and challenges present in all those countries where they are doing business. 4.Role of collaborators- The collaborators of Unilever group plays an important role as they help the company to optimize the operations. They act as administrators, owners of the project takes place in Unilever group, editor and viewers. These are the major roles played by the collaborators of not only the Unilever group but also in every company. Potential market segment The potential of the company depends on the target market chosen by the same as they are interrelated to each other. It is very particular in nature and depends totally on the needs and demand of the customers of that particular target market. The target and brand position of this company is basically the customers who are very health conscious as the company focus on the health of the customers. The products of this company are also related to health and beauty of the customers. The most famous brand for Unilever Group is dove which is a beauty care product (Elliot, and Larry, 2011). A value proposition for the target market The process for the development of strategies and market penetration help Unilever Group to value the position for the positioned and target market customers of the company. In order to achieve competitive advantage, Unilever Group tries to differentiate their marketing strategies and policies. This process is known as diversification strategy which is very focused in determining of dynamic products and services in the organization (Gummesson, 2002). Position statement for the target market In order to maintain all the data and information related to the position and status of the company and its marketing condition, Unilever Group makes position statement. It is very helpful in recording the data (Sorescu, Spanjol, 2008). 4 Ps Product- This Company is providing a higher range of products to its customers as it is one of the major companies that is dealing with consumer goods (Webster, 2005). Refreshments Food items Home and health care products Personal care Cosmetics and beauty care Place- The distribution and supply chain of Unilever Group is very effective and dealing in many developed and developing countries. The target and brand position of this company is basically the customers who are very health conscious as the company focus on the health of the customers. The products of this company are also related to health and beauty of the customers. The most famous brand for Unilever Group is dove which is a beauty care product. The ways of distribution is through- Retailers Kiosks Stores Subsidiary companies Promotion- Promotion and marketing of product splays an important role in the selling of goods and services. Unilever Group spends a huge amount on the marketing and advertising of their products (Lovelock, Gummesson, 2004). Television advertisement Many types of sale and promotional techniques Growth and development with the public and public relation Personal selling of goods and products Direct marketing and selling of products Door to door selling Pricing strategies- the company is adopting the most effective method of pricing in their company. Premium Pricing strategies Market Pricing strategies Product bundle Pricing strategies Conclusion The conclusion for the preset report is that Unilever Group is one of leading brand that has an established management for its marketing. The b rand is enjoying a reputed and well established place in the consumer goods and markets. Unilever Group share has a very high position in the share markets of consumer goods. It is also observed that this company is competing with the major competitors like P G, LOreal, and Nestle. In this report, there are various research has conducted on the Unilever Group like its customers, competition, position in the market, market segmentation, value of the brand, marketing mix of the company, etc. that has provide an in-depth information about the company. Unilever Group is still a leading brand in the personal care and food products which is one of the biggest achievements for the organization. To achieve more in the consumer goods markets, the company must focus on the advertisement and marketing strategies that should includes some updated and innovative ways of promotion. It is noticed that Unilever Group is spending a huge amount of its investment on dove and Sunsilk which is already established and well known brands. Instead on investing in such brands, they have to invest in new products to uplift them and to make customers aware about the same. It is also recommended to Unilever Group that they can expand their market segmentation for the male customers and launch new products for men as they can become potential customers for Unilever Group. References Elliot, R., and Larry, P., (2011), Strategic Brand Management, Oxford University press, Oxford. Gummesson, E. (2002). Practical value of adequate marketing management theory. European journal of marketing, 36(3), 325-349. Gummesson, E. (2006). Qualitative research in management: addressing complexity, context and persona. Management Decision, 44(2), 167-179. Han, Y. J., Nunes, J. C., Drze, X. (2010). Signaling status with luxury goods: The role of brand prominence. Journal of Marketing, 74(4), 15-30. Kasi, (2011), Marketing Plan of dove, Marketing Mix, https://marketingmixx.com/marketing-plan-2/181-marketing-plan-of-dove.html Kasi, (2011), Unilever Marketing Plan, Marketing Mix, https://marketingmixx.com/marketing-plan-2/201-unilever-marketing-plan.html Lovelock, C., Gummesson, E. (2004). Whither services marketing? In search of a new paradigm and fresh perspectives. Journal of service research, 7(1), 20-41. Fikri, (2010), Unilevers Strategies for Competing in ForeignMarkets, Mohammed Fikri's Blog, https://mohammedfikri.wordpress.com/2010/02/20/unilever%E2%80%99s-strategies-for-competing-in-foreign-markets/ Okada, E. M. (2005). Justification effects on consumer choice of hedonic and utilitarian goods. Journal of marketing research, 42(1), 43-53. Parasuraman, A., Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain: a research agenda. Journal of the academy of marketing science, 28(1), 168-174. Smithson, N., (2016). Unilevers PESTLE analysis recommendations, [Online], accessed on: 12 January 2017, Available at: https://panmore.com/unilever-pestel-pestle-analysis-recommendations Sorescu, A. B., Spanjol, J. (2008). Innovation's effect on firm value and risk: Insights from consumer packaged goods. Journal of Marketing, 72(2), 114-132. Srinivasan, S., Vanhuele, M., Pauwels, K. (2010). Mind-set metrics in market response models: An integrative approach. Journal of Marketing Research, 47(4), 672-684. Steenkamp, J. B. E., Van Heerde, H. J., Geyskens, I. (2010). What makes consumers willing to pay a price premium for national brands over private labels?. Journal of Marketing Research, 47(6), 1011-1024. Vargo, S. L., Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17. Webster Jr, F. E. (2005). A perspective on the evolution of marketing management. Journal of Public Policy Marketing, 24(1), 121-126. Wilkie, W. L., Moore, E. S. (2003). Scholarly research in marketing: Exploring the 4 eras of thought development. Journal of Public Pol

Journal Of High Education Policy Management -Myassignmenthelp.Com

Question: Discuss About The Journal Of High Education Policy Management? Answer: Introduction Woolsworths is an Australian brand of supermarkets presently operating in Australia and New Zealand. It first opened in Sydney, Australia in the year 1924 on December 5. Back then, it was the Victorian equivalent of the 1 shop, selling everything from stationery to dish cloths for just five cents(Robinson 2008 ). There are a number of companies in the United States, UK and South Africa with similar names to Woolworths. These however, are not in any way related to the actual company. The company was founded by 5 people namely- Ernest Williams, Stanley Chatterton, Percy Christmas, George Creed and Cecil Scott Waine. By the year 1956, Woolsworth opened its first store in New Zealand and by the year 2972, there were a number of supermarkets emerging in the market. The company kept growing during the late 1920s, unaffected by the Great Depression, opening stores in Brisbane and Perth and had around 23 stores by the year 1933. The company was duly impacted during the Second World War. Howe ver, after the war ended, the companys growth was exponential. In the 1970s it started expanding and opened a number of supermarket stores and slowly became the largest retailer of food supplies by the 1980s. it was evident that Woolsworth was growing its retail space quickly(John Rice 2017). Presently, it is ranked number 2 out of the top 2000 companies in Australia(Copyright 1999-2017 IBISWorld 2016). The Woolworths and Cols have currently neared 10% of the total Australian retail sales(EssaysUK 2015). Organizational Structure Organizational structure can be defined as the hierarchy within an organization. There are a number of types of organizational structures such as functional, divisional, matrix, hierarchy and flatarchy amongst many others. Functional organizational structure is also referred to as bureaucratic and can explained as a traditional business with a sales department, marketing department, customer service department, etc(Alton 2017). The divisional structure refers to different divisions or group that work under one head although, as separate brands. These are also sometimes called as flatter organizations. The matrix is probably the most confusing of all the various types. In addition to having to report to the division manager, an employee or worker also has to report to and constantly update a project manager. In short, a worker has more than one boss. There are both pros and cons to this method as it provides a lot of flexibility in work but can also create confusion and ambiguity. The last most common type of organizational structure is the flatarchy. It is a mixture of hierarchy and flat organizations. In this particular system, there is an open communication system within the organization. It can be thought of as a dynamic structure where the company allows employees to suggest and then run with new ideas(Morgan 2015). Degree of Decentralization The Woolsworth is decentralized and has a number of work units that are spread across the country and others are even located in other countries. The type of organizational structure that Woolsworth conforms to is the flatter organization. The company has five founders and each of them is the head of certain divisions. The same can be seen below in the flowchart Types of Responsibility Centres in Woolsworth A responsibility center is a functional entity within a business that has its own goals and objectives, dedicated staff, policies and procedures, and financial reports(Bragg 2013). The main types of responsibility centres include- Cost centre, Revenue centre, profit Centre and Investment centre. Woolsworth has the following responsibility centres- Cost centre- A cost centre can be defined as a group that is responsible of the incurring expenses. The company has a cost centre which is further divided into two parts. Expenses on salaries of employees, setting up of new stores etc. fall under the category of engineered costs while the expenditure by Woolsworth on its marketing and advertising is discretionary. Revenue centre- Woolsworth has a revenue centre which is responsible for the measurement of output is done in monetary terms. This includes the companys sales department. Profit Centre- In a profit center, performance is measured by the numerical difference between revenues (outputs) and expenditures (inputs)(Kumar 2016). Woolsworth has a profit centre too, enabling the company to run for so many years. Investment centre- Investment centre, as the name suggests is related to keep account of the amount of money invested in to certain activities to make the business grow. Woolsworth also has an investment centre. Environmental Responsibility of Woolsworth In light of negative press coverage, Coles and Woolworths have taken several steps towards improving their reputation(Keith 2012). Woolsworth has been a responsible organization and has taken measures to ensure it gives back to the community as well as the environment in as many ways as possible. Effective implementation demands that administrators understand the process and that managers expect to be accountable for performance(Vonasek 2011).According to a report released by the company which mentions in detail about the companys corporate social responsibility, the company has talked about closing gender pay gap, embracing diversity, moving forward to a circular economy and ensuring recycling of its materials amongst many others. The companys goals consist of three main categories that are encouraging diversity, the environment and building trusted relationship(Writers 2017). It has been observed that the company gains advantage by concentrating on community?based, environmentally friendly and fair trading policies(Wiliams et al. 2010). The Woolsworth has ensured that 40 percent of the senior managing staff and executive officers in the company are females. In addition to this, they are paid the same amount of money as salaries as their male counterparts. The company is also known to have hired Aborginal Australians, thus proving its embrace of diversity and unbiased recruitment of workers. The company is also contributing to circular economy by ensuring that there is absolutely no food water going down to the land fill and recycling the packaging of its own products. The Woolsworth has also reported a 10 percent decline in its carbon footprint and a decline in refrigerator leakages by 15 percent since 2015. There are a number of steps taken by the company to ensure it is doing its bit in giving back to the environment, in addition to those that have been mentioned above. In a article published by the guardian.com, the Woolworth company was reported saying that they shall abandon the use of plastic bags and instead provide their customers with usable bags. The companys CEO, Brad Banducci was also reported saying that this was a part of the companys upcoming policies that had been updated. Customers would be offered a range of reusable plastic bags to buy(Slezak 2017). This proves the companys commitment towards its surrounding and the environment. Reward system and Performance Measurement A performance measurement system can be defined as a set of measures taken to collect, analyze and scrutinize data pertaining to the performance of an individual, a group or an organization. This can help in determining the drawbacks and enhance the strengths and ensure better delivery and more efficiency. Performance measurement provides vital information for advancing social innovation(Wolk, Dholakia Kreitz 2009). Performance of senior managers in an organization is not only indispensable but also pivotal in determining whether a company shall rise or fall. Senior managers are responsible for almost everything. They need to manage the staff, create new strategies, bring about innovation and provide order in the organization. In short, they are the ones who have the most difficult jobs in any working organization. In an interview of Woolworths managing director and CEO, Grant O Brien talks about his journey, what motivated him to perform better and how would he as a senior manager encourage and motivate others to do the same. In the interview, Grant tells the interviewer about how he led a team of subordinates in Woolies at the liquor division. They started off with $200 million dollars and a market share of only 9 percent. But as he and his team worked hard and put in all of their efforts, they were able to increase their market share to 35 percent and turnover to $6billion. When asked about h ow he motivates his sub ordinates, Grant said, Its providing the environment for optimism(Unsupported source type (Interview) for source Placeholder3.). From the companys website, one can take note of the types of reward systems that are offered to its employees. The first and the most obvious reward to the employees in the company are their fixed salaries that the company owes its employees for doing their jobs. Woolworth also offers its employees variable pays which are listed as short and long term incentives. Woolsworth is known to provide its employees with career enhancing opportunities. If an employee is putting in extra effort or has performed extra ordinarily well, the company makes sure to reward the employee on the spot. This ensures the employee remains motivated to keep up his work in addition to setting an example for the other workers to follow. Difference awards are also given out to the employees when he or she has made an extra ordinary contribution to the companys business. The company makes sure to reward both the senior management as well as the working staff and organizing annual events wherein individuals rangi ng from CEO to managers to workers are given annual awards for their exceptional performances throughout the year. In addition to this, the company also makes sure to have a separate reward system for encouragement and motivation of its employees on a continuous basis. This includes a number of things. Employees shopping from the company itself are eligible for discounts. This not only makes the employees happier and more satisfied, but in turn, also increases the sales of the company. The company provides its employees with retirement funding and healthcare benefits. Employees who are of age and have committed to working with Woolsworth seem to benefit from such schemes. Students or part time workers at the company are also offered educational assistance and are eligible for scholarships. There are also benefits for the disabled. Lastly, the company also provides its employees with death cover and a funeral cover in case of accidental death of an employee or death due to old age. The performance measurement system is such that it benefits one and all. All the employees in the organization whether they are bottom level or top level management, are eligible for being rewarded provided they put in efforts and hard work into developing the business of the company. The reward system of Woolsworth is constructed in such a manner that it is consistent with the organizational structure. Conclusion Woolsworth Australia is an extremely popular chain of enterprise dealing in food supply, clothing, liquor and many other products. It has a well-defined organizational structure that is deeply decentralized due to the fact that it has a number of stores in a number of cities, states and countries. The company is also socially and environmentally responsible. It has successfully removed the gap in pay of its male and female employees, which is something women still struggle with even in the 21st century. The company recruits people from all walks of life and different backgrounds without discriminating them on the basis of caste, religion, race or sexuality. It has embraced diversity and set an example for its peer companies. The company has taken steps to recycle its product, embraced circular economy and reduced its carbon footprint in the past few years. The company has always made sure to reward its employees by offering them long and short term incentives, bonuses, annual and exc eptional awards in addition to providing perks such as health care cover, retirement funding, discounts, death covers and educational assistance. It makes sure the employees work hard and give in their best efforts in order to achieve its desired goals in a timely and effective manner. Woolsworth is an epitome of a clean, sophisticated structure of organization that cares for one and all and strives for excellence in what it does. References Alton, L 2017, 4 Common Types of Organizational Structures, viewed 20 september 2017, https://www.allbusiness.com/4-common-types-organizational-structures-103745-1.html. Bragg, S 2013, The responsibility center, viewed 15 september 2017, https://www.accountingtools.com/articles/what-is-a-responsibility-center.html. Copyright 1999-2017 IBISWorld 2016, Woolworths Ltd - Premium Company Report Australia, Woolworths Ltd, viewed 18 september 2017, https://ibisworld.com.au/australian-company-research-reports/retail-trade/woolworths-ltd-company.html. EssaysUK 2015, Woolworths Australia History, viewed 19 september 2017, https://www.ukessays.com/essays/management/history-and-background-of-woolworths-in-australia-management-essay.php. John Rice, NM 2017, Company results: how competition is transforming Australias retail sector, viewed 17 september 2017, https://theconversation.com/company-results-how-competition-is-transforming-australias-retail-sector-72844. Keith, S 2012, 'COLES, WOOLWORTHS, AND THE', Locale: The Australasian-Pacific Journal of Regional Food Studies, vol 2, pp. 47-81. Kumar, P 2016, Responsibility Center: Concept and Types, viewed 15 september 2017, https://www.yourarticlelibrary.com/accounting/responsibility-accounting/responsibility-center-concept-and-types/62602/. Morgan, J 2015, The 5 Types Of Organizational Structures: Part 4, Flatarchies, viewed 20 september 2017, https://www.forbes.com/sites/jacobmorgan/2015/07/15/the-5-types-of-organizational-structures-part-4-flatarchies/#f61db0f6707c. Robinson, J 2008 , Woolworths: the rise and fall of the department store empire, viewed 19 September 2017, https://www.theguardian.com/business/2008/nov/19/woolworths-retail-department-stores. Slezak, M 2017, Woolworths and Coles to phase out single-use plastic bags, viewed 20 september 2017, https://www.theguardian.com/environment/2017/jul/14/woolworths-to-phase-out-single-use-plastic-bags-over-12-months. Vonasek, J 2011, 'Implementing responsibility centre budgeting', Journal of Higher Education Policy and Management , vol 33, no. 5, pp. 497-508. Wiliams, J, Memery, J, Megicks, P Morrison, M 2010, 'Ethics and social responsibility in Australian grocery shopping', International Journal of Retail Distribution Management, vol 38, no. 4, pp. 297-316. Wolk, A, Dholakia, A Kreitz, K 2009, 'Building a Performance Measurement System', publication, Design Studio at Monitor, Library of Congress Catalog Number, ISBN, Root Cause , Cambridge. Writers, AS 2017, Woolworths sets 2020 corporate responsibility strategy, viewed 19 september 2017, https://www.ausfoodnews.com.au/2017/02/13/woolworths-sets-2020-corporate-responsibility-strategy.html.

Impact of industrialization and colonization of both the British and Indian people

West Indies Yacht Club Resort Essay Example

West Indies Yacht Club Resort Essay Example West Indies Yacht Club Resort Paper West Indies Yacht Club Resort Paper As West Indies Yacht Club Resort is one of the five renowned resorts in the British Virgin Islands, the managers and employees have to cope with cultural differences and nurture them to excel. However, there is low staff motivation due to the escalating tension between the expatriates and the locals, as well as a consistently high expatriate turnover. The internal operational problems would lead to an increase in the number of complaints when customers are dissatisfied with the declining employees’ performance, thus potentially hindering the future growth of the resort. The following report includes detailed analyses of the problems in the resort, their underlying causes and their feasible solutions based on the observation respectively to restore harmony among the employees and therefore boost the profit of the resort. Analyses One of the major root causes regarding low staff motivation is the widening culture gap between the expatriates and the locals. For instance, most of the expatriates from America tend to be goal-oriented and individualistic. They are more competitive compared to the Caribbean people as their job was not guaranteed in the US. Thus, they would try their best to make a good impression. In contrast, the nurturing environment drives the Caribbean people to value the relationships with coworkers and quality of life. They have low incentives to work harder as the local employment laws guarantee their jobs and they grant salary increment every year without any performance evaluation. As a result, employees have lower motivation when the workplace atmosphere does not match what they value. Additionally, the root cause of the escalating tension between expatriates and the locals is the ineffective management style used. Expatriate managers have been using a behind-the-scene management style, which involves frequent supervision of the resort without actual involvement in its daily operations. They usually give vague directions instead of precise instructions. Because of the one-way communication, managers are distant from the employees; they do not know the needs of the locals as well as the actual problems of the resort. On the other hand, the locals have no chance to clarify the instructions. Thus, they often feel discontented as they do not understand the ambiguous instructions. This root cause would further lead to misunderstandings and conflicts between the expatriates and the locals and hence intensifying the tension between them. Moreover, the high expatriate turnover rate problem is caused by the lack of management training for the expatriates and the strict employment regulations for the Caribbean government. Expatriates lack vital experience in communicating with people of different races. They do not understand the needs of the locals which led them to apply the behind-the-scene approach that is often used in the US in the resort. However, it is ineffective to manage Caribbean staff who value collectivism. Because of the cultural difference and the poor results of the management style, the managers often feel demotivated very soon as they cannot manage their teams effectively. Consequently, the expatriate managers resign their jobs. Furthermore, the increasing number of complaints is because of the lack of sensitivity of the British Virgin Island vacation market. The Chicago headquarter has been continuing its overbooking practice for three years yet did not inform the guests in advance about the issue of over-booking the resort by additional 20 percent, as well as neglecting the opposition of the Room Division Manager and the employees. Hence, when the number of customers was much larger than the resort’s capacity during the peak seasons, there was insufficient staff and rooms to serve the guests. This results to guests having to stay on boats until rooms are available for them. Therefore, the increasing number of complaints is inevitable. Recommendation I recommend you and other expatriate managers to hold meetings regularly; perhaps once a week either by division or organization-wise. Managers should take the lead to translate organization goals into the tasks, as well as motivate employees when necessary. You should evaluate the employees’ performance as a whole and individually. Thus, predicaments would be prevented before they begin to affect daily routines and business. The meetings could be taken place at the beginning of the week, and hence could boost the staff morale efficiently and increase communication between managers and the employees. Also, you could organize informal gatherings such as some sponsored meals and trips after every peak season to form closer bonds between the expatriates and the locals. During the gathering, sharing session with the locals, department heads and headquarter staffs can be organized. Expatriates, managers, and headquarter staff should participate in order to attain a more harmonious workplace atmosphere. In addition, the headquarter should send expatriate managers to some local management training programs every year. The training sessions allow the managers to adjust their management styles based on the local culture and learn to be sensitive to cultural differences, thus improving their communication skills to some extent. The training course should have various role-playing situations; therefore, managers can simulate tackling random real-life problems. Finally, the resort should establish an effective appraisal system, which guests can carry out complaints or nomination anonymously. For poorly performed staff, managers could move them to a less favorable work position. For greatly appreciated staff, since they value their family, the resort should provide welfare on the staff’s family members such as offering a free hotel stay night which allows his/her family member to enjoy all the facilities at the resort for free. As a result, the employees would have greater motivation for optimal performance. Conclusion In conclusion, the resort must provide better services to further enhance the reputation and boost the profits of West Indies Yacht Club Resort. The above feasible solutions could be established gradually to attain the final objective: narrowing the culture gap between the expatriates and the locals. By doing so, all three parties WIYCR, employees, and customers would benefit from the improvements.

Evaluation of Web Accessibility for the Visual Disabled Essay

Evaluation of Web Accessibility for the Visual Disabled - Essay Example This essay discusses that the human-computer interaction based evaluation technique is the most useful way for the assessment of usability for the system inspection regarding system design and working. However, the heuristic evaluation and human-computer interaction are performed as a systematic inspection of a newly developed system that is intended to offer the user a better support and easy to use interface during working. Furthermore, human-computer Interaction evaluation encompasses a small set of usability analysis parameters that are used to weigh up the system working capabilities and user interface related aspects (Dix et al., 1998; Marchionini & Sibert, 1991). This research and analysis based report is about the human-computer interaction based analysis for the accessibility issues for the web system in case of visual disabilities. The main intention of human-computer interaction based evaluation in this research is to find out the system related accessibility issues in the system design for people having visual disabilities. Maeda (2004) stated that in last few years, huge sets of World Wide Web accessibility and usability guiding principle have been produced. Frequently these rules meet. For instance, when we view a picture in HTML, we are able to as well identify substitute text for that picture. This makes the website further supportive for all viewers for the reason that a number of them cannot be able to see graphical descriptions in their web browser. In addition, the design of websites develops a profusion of usability confronts. Also, the websites are extremely multifaceted, holding hyperlinked credentials, complex direction-finding scheme, and community information areas. This report has presented a detailed analysis of a software tool by applying the Jakob Nielsen's heuristics evaluation module for the people having visual disabilities. In this report, I have analyzed the ACE-Project for the usability analysis in case of system usage by disabled people. In this analysis, I have found that ACE-Project offers excellent functionalities and working capabilities for normal people however in case of visually disabled people this web-based system does not offer help. In this scenario, I have recommended some of features and facilities for the disabled people. These additional features are helpful redesigning the system to support a large number of disabled people who desire to use this system.

What is wilsonianism and to what extent did it feature and influence Essay

What is wilsonianism and to what extent did it feature and influence in US foreign policy throughout history as well as in the present time - Essay Example Prior to his ascendancy to office, he had served as the head of the Princeton University between 1902 and 1910. From there, he went ahead to be the Governor of New Jersey until the year 1913. As he sought for the presidency, he battled against the Progressive Party’s front man, Theodore Roosevelt, and the Republican leader, William Howard. He attained office through fronting the Democratic Party’s successful onslaught. On attaining office, he influenced the majority Democratic Congress to initiate significant progressive restructuring. He managed to push through more and radical bills than any other president in the country, and the popularity of his bills is second only to the New Deal (Alan, 2006:39). His ideals included the centralized deal Act, the Clayton Antitrust Act, the proceeds levy bill, the central store Act, and the centralized Farm mortgage Act. He also persuaded the current congress to assent to the Adamson Act, which was famous for changing the period of workdays for railroad gangs to 8-hour days. In addition, he later staged a frenzied support scheme to publicize the women’s rights. In 1916, he successfully regained office, and subsequently guided the country’s participation in the World War 1. During this time, he concentrated his focus on the war, and the following peace treaty transactions that went on in Paris. By managing to keep the country from actively participating in the war, he became popular with the local citizens. However, in1917, the German forces forced him to reconsider, when they started attacking the country unprovoked. Thus, in April 1917, he directed congress to declare the country’s official entry into the war. As the war went on raging, Wilson redirected his efforts towards exercising diplomacy, and embarked on analyzing America’s financial status. As he did this, he left the country’s army administration to focus on the war with no imposed restrictions. He went about

HOUSING SYSTEMS (urban planning) Essay Example | Topics and Well Written Essays - 1250 words - 7

HOUSING SYSTEMS (urban planning) - Essay Example McClure (2008) has conducted this research to design out the various planners in order to facilitate the de-concentration of poverty. The methods which McClure (2008) has utilized include the administrative data which had been conducted from Urban Development and Department of Housing. This data had been taken to assess the extent to which federal housing program assist low income groups like renters and homebuyers to identify locations where at least 10% of the population dwells upon below the poverty line. The results and findings of McClure (2008) suggests that providing subsidies to housing programs can help way better than providing subsidies to the low income areas. Moreover, societies will keep on relying on the designs and strategies for resolving the problems of affordable housing systems. Many new goals as mentioned in the paper of McClure (2008) can be employed to make it easier to address the poverty issues related to housing systems. However, both political and economical expertises are required to negotiate with the builders and developers about the housing systems. If planners, builders, market condition and developers are promising, then this method can serve the aim of diluting the concentration of poverty and further development of housing conditions of community. The development of neighborhood life and housing market across Washington D.C and other related communities have always experienced the influences of the matters pertaining to racism and racial discrimination practices. In fact, there are roles played by various social and economic factors but still the role of racial discrimination in shaping up the neighborhood life has remained predominant. However, there is a need to evaluate those contextual grounds in the basis of which self-segregation concepts and circumstances have been developed. (Schwartz, 2006) The find it quite hard to unscramble the choices that they make and the circumstance with which they are linked as they have

CRM in the telecom industry

CRM in the telecom industry Ch 6: (Discussion ) Conclusion ( future recommendations) Leading companies with competitive advantage find their success by listening to customers in order to understand their needs and in turn, offering the best solution/product possible. This is essentially customer service, and this is what differentiates companies in the marketplace. Customer relationship management systems capture customer activity and offer business a process whereby to measure and manage customer interaction. Social media encourages participation in an open community environment where users can share information and make comments in a two way conversation that connects people, sites and resources. Combining Customer relationship management systems and social media will give businesses an opportunity to partake in real customer interaction and help them to improve their product and services from feedback posted on social media. Telecommunication pays a significant role in connecting friends and family and is a major customer oriented business, so it is important for the telecom industry to engage customers by using social media within its customer relationship management system. The main objective of this thesis was to find the level of awareness of social media in mobile phone users in Pakistan and to emphasize how social media can be used to the benefit or detriment of companies. Second objective of this thesis was to find the problem faced by the current implementation of CRM in telecom industry and what are the basic actions taken by the organization to resolve these problems but on the other hand customer experience is changed by the social media revolution and they are becoming more interactive with companies therefore it is important to find what telecom industry in Pakistan is doing to capture this rich customer experience using social media. After studying the literature, a series of problems were identified specific to CRM in the telecom industry, such as dirty data problems, adaptation by end user and security and fraud. Beside these, CRM experts also emphasize the use of social media in CRM and depict it as CRM 2.0. Hence, the challenge was to highlight the importance of social media with respect to the telecom industry and to analyze CRM 2.0 with respect to problems faced by the current CRM. To achieve this task, a survey was conducted to find the awareness of social media and the customer satisfaction level in the mobile phone consumer in Pakistan. Interviews were also conducted to find what telecom companies were doing to resolve the problem of CRM and their views about the CRM 2.0. The subsequent section will summarize the life-cycle of this research. This study began with research questions regarding the new concept of CRM, which as yet has not been introduced into business, and of which there is no existing example. The first question was to find the benefits of CRM 2.0 for the telecom industry. However, after studying literature and analyzing the main component of CRM 2.0 which is social media, the study had to slightly adjust its research question to finding awareness of social media in the consumers of the telecom industry in Pakistan along with customer satisfaction. This social media allows consumers to generate content which has revolutionized all previous concepts of business and consumer interaction. Therefore it was necessary to adjust research question and come up with question which will enrich the context of this research and provide additional benefits, which proves that consumers in Pakistan are also aware to social media. Therefore the new question is to find awareness to social media among the consumers and to find relationship between the social media and customer satisfaction. In the previous section, findings of the literature review were analyzed, and the survey and interviews mapped to find a suitable answer. The findings of the consumer survey revealed that 92.5% of the responding population was fully aware of social media and using it in their daily lives. This result is again tested by using binomial test to confirm our hypothesis. The result of the test illustrates that 74% of the population are aware of 4 or more types of social media. Both results show that there is very high level of awareness of social media in the population of Pakistan. To discover the relationship between social media and customer satisfaction, the Pearson product Moment correlation was used for calculation; with the result that a positive correlation between the social media and customer satisfaction was found. This meant that consumers could use social media against companies if their satisfaction level was low or vice-versa. The second question concerned the problem of whether in achieving quality customer data, adaptations by the end user will be solved by new CRM. After studying literature and conducting interviews, it was clear that dirty data is a persistent issue and there is a high probability of these issues occurring in the new CRM 2.0. However, companies have in-house tools which could help them to resolve this problem. This study also found that these issues occurred due to layered architecture in the enterprise system and there is a high chance that CRM 2.0 will use a different architecture and we strongly recommend that before starting the CRM 2.0 initiative organization must keep in consideration of these two issues. In the case of user adaption, frequent training is the answer to this problem and results show that the companies have developed improved mechanized methods to undertake staff training, which has helped to minimize user adaption problems. The same methods can be used for CRM 2.0. The third question on data security and fraud reduction methods was put to the companies. This research found in accordance to Gates (2007), that Web 2.0 provides a â€Å"relationship-based† and â€Å"fine-grained† technique to provide security. From interview, it was also deduced that both telecom companies have security and fraud reduction methods which are managed by a separate department. Secondly CRM provides a wide range of security techniques such as password security, profile-based access levels and audit trails. The technology mention by Gates (2007) and current method of security used in the organizations can be used in CRM 2.0. Finally, the title of this thesis is Customer in Control. The study has found that the customer is ready to start a conversation and is ready to form an online community to help companies receive better feedback about their products. However, companies are not ready to listen to the customer because they only consider social media as another marketing tool.

Trading Salvation for Personal Gratification in Anna Karenina Essay

Trading Salvation for Personal Gratification in Anna Karenina The epigraph of Anna Karenina: "Vengeance is mine; I will repay, saith the Lord," implies that judgment is a theological entitlement   (Romans, 12:19).   Tolstoy uses both social and moral issues to illustrate his characters' attitudes towards religion.   For Oblonsky, Vronsky, and Karenin, religious values are secondary.   Their lives are devoted to establishing a social position and monetary gain.   Levin finds salvation and happiness because they learn to live for something beyond themselves and devote their lives to spreading the goodness of the Lord.   Like Levin, Anna responds to her emotional instincts, but she is hindered by society's judgment.   Anna distances herself from salvation by seeking only personal gratification in her love affair.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Oblonsky values his indulgent social life and his occupation above all else.   He lies in direct contrast to Levin, who focuses not on the relentless pursuit of pleasure, but takes joy in his work and devotes himself to his loved ones. Stiva finds meaning in life only from his personal interactions, although he often ignores commitments to his wife and children.   Religion is just another social institution, and he has no relationship with God: "Oblonsky could not bear standing through even a short church service without his feet hurting, and could not understand the point of all those terrible, highfalutin words about the other world when it would be very gay to live in this one too"   (7).   Likewise, Vronsky is totally dedicated to his military career and his status as a high society player.   He pursues Kitty with no intention of marrying her; he deserts her the moment he lays eyes on Anna.   Vronsky seems ... ...piness with the man she loves.   She refuses to get a divorce because she does not want to compromise her son's future. Her character deteriorates when her only goal in life is to keep Vronsky in love with her.   Levin is saved when he learns to live for something beyond himself; Anna moves away from God when she focuses only on keeping the interest of her lover.   She tells Dolly that she has no plans for more children because she fears that her pregnancy will make Vronsky disenchanted with her.   Anna's self-assertion leads her to abandon "faith in God, in goodness as the sole purpose of mankind" and death is the only way for her to escape the world that she sees as full of hate   (849).   Her last words are, "Lord, forgive me for everything!"   (816).  Ã‚  Ã‚  Ã‚  Ã‚   Works Cited: Tolstoy, Leo. Anna Karenina, trans. Constance Garnett (New York: The Modern Library, 1993).

A Trip To Space mountain

It was a hot sunny day, when my parents finally took us to Disney World. My brother Bradley, my sister Kylie, and I endlessly asked my parents to show us the Wonderful World of dreams with Mickey Mouse and Snow-white walking by and greeting us as if we were royalty as well. Somehow these fairy tale creatures made us ecstatic without and true presents; such as a new house for my Barbie’s, or a new racing track for my brother’s Hot Wheels. Therefore, my parents thought that Disney World was the best choice for their loving children.However, my parents can ensure anybody that Disney can turn out to be a remarkable place for adults as well as children. Although that trip was all the way back in 2008, none of us could ever forget our experiences at the roller coaster with a mysterious name â€Å"Space Mountain†. As my parents and eldest sister grew tired of the smell of sweet popcorn and them always seeming to wash the ice-cream off Bradley’s bright green shirt , they decided to change the settings. Along with Bradley, Kylie and I pleaded to go to the roller coaster, and, having no other better idea, my father finally had to give up.I thought that my mother would be proud of him. Besides, they always had talked of have never had such an experience before, and thought of having such a ride was quite interesting at least. When we finally arrived at Space Mountain, the feeling of doubt started to crowd my mind. Being as I was only 9 years old, I felt uneasy seeing the all black coaster zip down the track as if it were flying. I tried to convince my parents and siblings to just go back to the cafà © and eat ice cream, but I was the only one up for that. My siblings were too preoccupied over the fascination on this ride to even consider my request.The most excited was Kylie, who voluntarily climbed into the seat as Bradley followed after her. I figured that it was too late to turn back now; I climbed into this â€Å"metal box of death† and awaited my fate. As the workers made their round trips; checking seatbelts, and telling us to enjoy the ride, one old man stopped by and asked me if I was okay. I bit my tongue and nodded with a slight â€Å"yes† coming out of my mouth. At that moment, the only sibling who looked excited was Kylie. Bradley and I both gave the same look as to decide which one this contraption eats up first.I was not entirely sure of anything anymore. The only thing I was sure of what that I could feel my pulse drop into my stomach and my heart rate as is sped up. I was so fearful at the fact that this entire mechanism could stop working at any time. By then I could object to nothing, I closed my eyes and held them as if I were escaping back into a peaceful place with princesses and tea parties. As the ride took off I heard many different forms of both screaming and laughter, but I did not open my mouth for the duration of the whole ride.As the coaster came to a halt, I opened my eyes to se e that the pain and torture was now over. I quickly looked at my brother who had the same expression as I did. Knowing that going on that ride could’ve gone much smoother without us. Looking back on that day in Disney world, I still faintly remember the smell of the â€Å"Magic† in the air (or nearly stale cotton candy). However, a certain thought has always haunted me in decided to go back or not. If I had never gone on Space Mountain would I be afraid of roller coasters today? I guess contemplating will do nothing. I guess until next time, Space Mountain.

Legal Characteristics of a Crime Essays

Legal Characteristics of a Crime Essays Legal Characteristics of a Crime Essay Legal Characteristics of a Crime Essay Legal Characteristics of a crime are: -There must be a failure to act (an omission) which breaks the law. -The act or omission must be seen harmful to the whole community. Summary Offences – are those heard and decided by a magistrate sitting without a jury. They are relatively minor and include motor traffic offences and offensive behaviour. Indictable Offences- are serious criminal offences and may be heard by a judge or jury. They include murder, sexual assault and malicious wounding. The federal government legislates for some criminal offences such as tax evasion, social security fraud and importation of illegal drugs. However most criminal law is state law. Criminal law is found in both common and statute law. Common law still covers many areas of criminal law, for example, conspiracy, and the courts play a major role in interpret ting statutes. The major statute in Australia is the Crimes Act 1900 (NSW) which lists offences and prescribes maximum penalties. Other statutes include the Summary offences Act 1988 (NSW) which mostly deals with public order offences and the Drug Misuse and Trafficking Act 1985 (NSW) which covers drug offences. Elements of a crime. -Actus Reus is the guilty act. This is the voluntary commission of an act, or voluntary omission of a duty that breaks the law. The important features of the actus reus are: -The act or omission actually took place -It was done by the accused person -That it was voluntary. If a person have a muscular spasm and hit someone during that spasm, they would not be acting voluntarily and therefore the actus reus could not be proved. -Mens Rea is the guilty mind, this means that the person must have committed the act or omission with the intention to do so recklessly or with gross negligence. This shows that the actus reus must have been committed by a person with one of the following states of mind: -The intention or specific desire to commit the act or omit the duty. -Recklessness – the person could foresee the probability of harm, but acted anyway. -Negligence – person failed to exercise the degree of care. Causation: The act or omission must have caused the specific injury complained of. The principle of causation mainly applies in murder and manslaughter charges. In these cases, if the accused had the mens rea and the actus reus to to commit the murder, but the victims death resulted from other means, then the offence of murder is not proved. In Blaue v R (1975) WLR, the victim was stabbed and upon reaching the hospital refused a blood transfusion, because of her religious beliefs as a Jehovah’s witness. The victim died as a result of refusing the treatment. The accused was convicted of murder for the stabbing, because the stabbing was and ‘operative and substantial’ cause of death. Issues and Remedies Education about why laws are established, how they function and why certain acts are illegal is one of the best crime prevention techniques and should begin in early childhood and continue throughout life. The morals and ethics of certain groups in society might make crime education difficult. Social and economic disadvantage might also make it difficult for people to break a cycle of crime through education. Regulation can also prevent crime. This means that because society has made an action illegal, for example, stealing, that members of society will not steal. Regulations of actions are established by common and statue law and are enforced by the police and the court system. In this way, social order is maintained. Coercion is crime that can be prevented through force. If you steal a car in NSW, then police and the legal system will enforce the law that you are breaking. You will be punished and you would be aware of this before you steal a car. Crime Prevention Social Crime Prevention-Crime can be prevented by changing the social factors which cause people to be criminals. Some criminals come from low socio-economic, minority or disadvantaged backgrounds and may have been surrounded by crime from a young age so that the differential theory comes into play. It is argued that the best crime prevention is through education, employment and a viable social security system. To truly prevent crime, the social causes of a cycle of crime should be broken. Situational Crime prevention –Situations where crime could occur are legislated upon or avoided. For example, parents may stop their children from going to a party where a criminal matter could occur.

Loonie Talks essays

Loonie Talks essays For many Canadians the value of the Loonie is a sensitive subject; the ever rising and falling of the dollar effects the everyday lives of Canadians. The value of the Loonie is like any other currency and rises and falls with global trends, yet, the largest economic trend to influence the Loonie is that of the United States. With a lower Loonie value against the US dollar Canadas exports become more appealing to foreign investors, this theory has been influential and exercised in recent Canadian governmental history. A strong Loonie is also good for the Canadian government as it encourages foreign investment and is much more lucrative for importers. The everyday lives of average Canadians, not just those involved in world economic systems directly, are influenced, changed and shaped by the value of their dollar: the Loonie. The Canadian economic system is influenced drastically by the cycles of the American system; the US cycles help set the future path for the Loonie and its users. Canada and the United States are the only G7 nations in the Americas this fact isolates these two countries and ties them closely together economically. With the United States being such a super-power within global markets Canada is forced to take a back seat and follow the cycles of its neighbors to the south. Whether the Loonie is strong or weak against the US dollar both a positive and negative effect are simultaneously taking place on the lives of Canadians. The value of the Canadian versus the US dollar also influences the personal lives of Canadians; the value of the dollar determines luxuries such as travel, retirement and even the consumption of foreign goods. The ever fluctuating Loonie value has its pros and cons for all Canadians. A lower Canadian dollar visvis the US dollar makes products manufactured in Canada relatively cheaper for foreign buyers and makes Canada a major competitor in the global market. This relatively simpl...

The Moral Instinct Essay Example | Topics and Well Written Essays - 1750 words

The Moral Instinct - Essay Example However, the author points out that there are no clear avenues of reasoning and rationalization of the moral behaviors as different societies have different views concerning behavior, as much as people know that some behaviors are wrong and does not meet the standards of morality in the society, others don’t understand and can not justify them in this case. The article further elaborated on the different genealogy which also influences our moral behavior in the society as they were ranked depending on the perceived consequences that are likely to be displayed. The above concepts will be the key focusing point in this essay. Concepts/Claims The author argues that morality is universal having experienced a number of situations for its justification. He states that people are born with universal grammar, which makes them understand the speech structures without any conscious awareness about the rules in the play. He further states that by analogy, human beings are born with unive rsal grammar of morality which helps in analyzing the human actions in-terms of morality with little awareness (Compley et al 433). In this aspect, the author admits that human beings are born with morality part with them, and it can not be distinguished from them. Anyone who does not want to exercise morality does so because of his or her personal conscious. The author asserts that the moral sense is instinct in the design of the human brain, and it is very difficult to distinguish the morality in us from our everyday behavior. To justify the above concept, the author collected a list of universally accepted moral concepts and emotions. The collected moral concepts included distinctions between right and wrong, empathy, fairness, prosecution of murder, rape, admiration of generosity, shame taboos and sanction from wronging the community. The findings reveal that people are emotionally attached to the moral behaviors. The morality concepts start in early childhood as toddlers help t heir fellow by giving them toys and also comforting distressed persons. A four year old school going knows very well the dressing codes required in school and the dangers of hitting a fellow for whatever reason. The interviewed school children had the same response in regards to morality from the asked questions. From the above result from research conducted, morality is instinct and people are born with it making it universal phenomenon that everyone has to practice. Similarly, children are nurtured with morality when it is reinforced in them since it will stick and be part of them despite the external factors which might influence them. The second concept that the author puts forward is that morality is a psychological state of mind that can be put on and off. He argues that when the state is put on, the mind controls our thinking, which latter influences our actions in deciding what is wrong and right. The conscious mind, which is put on brings different hallmarks which are assoc iated with morality as being perceived to be universal. Rape and murder are universally immoral which are accepted in different societies hence universally warranted. Similarly, people feel that those who do wrong or exhibit immoral behaviors should be punished. This is not only to inflict pain on the offenders but also as a show that it is not allowed in the society (Comley et al

CH s 310 - Summary In Your Own Words Essay Example | Topics and Well Written Essays - 250 words

CH s 310 - Summary In Your Own Words - Essay Example The song exists in the album Los Lobos del Este de Los Angeles produced in 1978 by Los Lobos. El Tilingo Lingo epitomizes the approaches, experiences, and attitude of Mexican laborers and farmworkers. The song El Tilingo Lingo Jimenez comprises outstanding lead melodies based on the rhythmic styles of requinteros like uis DelfiƒÂ ­n and Lino ChiƒÂ ¡vez. El Tilingo involves syncopated and vigorous plucking on twin harps and involves profound play of guitar accompanied with five sequences of strings, which adds the appeal to the listeners. The singers appear lively and all through, they show intricate percussive and unique footwork and the instruments. Singer Conjunto Hueyapan seeks to integrate the zapateado into the son both as separate and integral integrity during the performance. In addition, El Tilingo Lingo Jimenez displays colorful and brilliant lead vocals. They help exhibit elegant jarocho singing panache. Thus, the song is an absolute passion and essential constituent of

Explanation of Roper et al's Activity of Living Essay

Explanation of Roper et al's Activity of Living - Essay Example Other underpinning theories including dignity, consent, and privacy shall also be discussed in this paper as they relate to better and effective nursing care. Although not all of Roper’s activities of daily living apply to this case, they shall nevertheless be included for discussion purposes. This paper is being carried out in order to establish a clearer picture and understanding of Roper’s activities of daily living and the impact of disease, disability, and infirmities on such activities. Body The patient is a 55-year old Afro-Caribbean male who was admitted to the hospital after suffering a fall secondary to excessive alcohol intake. He also has Type 2 diabetes as his other co-morbid condition based on his previous medical history. He lives alone after his wife divorced him two and a half years ago. He is also unemployed because he lost his driving license three years ago and has since sought solace in alcohol which he initially thought he could control. Roper†™s Activities of daily living 1. Maintaining a safe environment Maintaining a safe environment is crucial for this patient. Patients who have experienced falls are likely to fall again because of any injuries they may have suffered and any immobility which their fall might have caused (Lord, et.al., 2007). Maintaining a safe environment includes safety precautions which can be made on the home and in the patient’s hospital room. Guard rails on the bed have to be put up, especially in instances where the patient’s mental awareness is low (Miller, 2008). Since the patient is suffering from excessive alcohol intake, the guard rails need to be put up in order to prevent any repeat falls. Maintaining a safe environment also requires the nurses taking on leadership roles in order to maintain and monitor standards which can secure the cleanliness and effective infection control measures (Smith, n.d). The care administered to the patient therefore includes various remedies i ncluding infection control as well as monitoring of patient progress. Maintaining a safe environment for the patient also includes the process of ensuring that the nurses have the sufficient skills and training to care for the patient and administer to his needs (Smith, n.d). Such safe environment also includes working in partnership with health professionals in order to deliver adequate patient care (Smith, n.d). Ensuring a safe environment also includes the process of effective communication with the patient, gaining their consent before interventions are carried out (Department of Health, 2010). Maintaining a safe environment for the patient also involves patient education, teaching the patient about the dangers of alcoholism and any further injuries he may suffer due to his intoxication. It is also important to educate the patient about his disease and the risks he is taking with his alcohol intake (Gonzalez, et.al., 2005). Any injuries he may suffer would also likely take a lon g period of time to heal because of his diabetes. Maintaining his privacy at all times is also part of the safe environment created for the patient, ensuring that he can trust the nurse and his dignity can be respected at all times (Department of Health, 2010). 2. Communication Since the patient is still in the throes of his alcoholic stupor, there is a communication barrier between the nurse and the patient. When he was sober, there were no apparent communication bar

Coursework on sociology Essay Example for Free

Coursework on sociology Essay To be a non-traditional student is not at all an easy decision I made. Having my own family who needs my full time and attention is the biggest consideration I had when I decided to take on-line course. However, my family is also the best encouragement and inspiration I had. The world is taking its fast pace towards globalization and everyone must be able to cope up. The computerization of almost everything requires that everyone must conform to the speed of economic changes. In this world where education is a key to success and progress, everyone must avail of education by any means available. I believe that the best thing I can do is to avail of education while still having time with my family is to take online courses. The decision will affect my social life and the financial status of my family since I will have to allocate time and finances with my studies. The hours I am spending before in personally doing the household chores will now be partly consumed by my studies. The few I hours I am spending before in visiting my friends next door will now be lessened in have time for my studies. (Kindly use the remaining required words in answering the question whether you are studying a technical field) In the absence of on line courses, I may consider having evening or weekend classes. However, evenings are my only time to help my kids in their home works. I do not want to sacrifice weekends either because I strictly set these days as family and church days. So the best thing for me is to choose timeslots that will best fit school hours when my children are in school which online courses offered. Question 2 English is undoubtedly the world’s widely accepted language as it is the required language for everyone to communicate globally. It is therefore important that everyone be able to have the opportunity to learn Standard English in order to cope up with the fast changing world especially that the world is pushing through globalization. I believe that even the students in the rural areas can compete globally. However, it is impossible for them to do it if they cannot meet the standards of the global arena expressed in Standard English. I believe that with this need, a child needs to learn English even before he go to a formal school. This does not however mean that local dialects are to be set aside and be forgotten. While English has been set as the official language of Kentucky in 1984, I believe that their local dialects as well as that of African-American who speak Ebonics must still be practiced. â€Å"Teachers should be given every possible tool to reach our children† (L. L. Rush). Even in school premises, it is important that students be able to freely express themselves which can only be possible when they speak in their dialects. But in order for them to cope up with the global standard, they are to strive hard in learning Standard English. Even the government of Kentucky is doing steps in order to assure that the students get the minimum skills required in English and Mathematics (V. Honawar). China, being the host in the 2008 Olympics is requiring its people to learn English in preparation of the event. The best way to learn is to practice and that is what every child in Kentucky and the rest of the world must do. This way, their confidence in facing the world will be better build up which will be their instrument in achieving success whether educational or economic success. Question 3 Robert William’s list of values have been created in 1970, that was more than three decades ago. The world has changed a lot, and so are the American’s perspectives, priorities and moral standards. As a contemporary American, morality and family are the values that are of the highest importance to me. With the fast changing world, I value education in order for me to cope up with the success and progress of the world. In order for me to do this, I need to avail of the freedom and equality that the American government offers. All of my current efforts are for my family and I owe all of what I have now from God. With reference to William’s list, I think that the importance of protecting the family is the value that he had missed. As I browsed on the websites providing lists and information on the American values, I was impressed with the survey results made by the Roper Poll Corporation revealing that protecting the family is the first in the list of values that Americans consider as important. The other values in William’s list still appear to be the same important values for Americans although there is a noticeable change in their sequence. I believe that because America has already been progressive, the value of success, achievement and progress are no longer on top of the list. Most of the websites I browsed agreed on the order of the values but are contrary to William’s list in the sense that family is not included in the latter’s list. Also, achievement and success are no longer on top of the values prioritized by modern Americans. I believe that my list of values will differ with that of the other students in a way that family and morality, including faith are on top of my list. I am assuming that majority of the students will conform with the latest survey of which family is on top but religiosity and morality at the 8th and 9th spots out of ten values. WORKS CITED Crawford, James. â€Å"Issues in U. S. Language Policy†. Retrieved on June 23, 207 from http://ourworld. compuserve. com/homepages/JWCRAWFORD/langleg. htm Grass, Gunter. â€Å"The US Betrays its Core Values†. The Los Angeles Times. April 07, 2003. Retrieved on June 23, 2007 from http://www. commondreams. org/views03/0407-05. htm Grouling, Thomas E. â€Å"American Values†. â€Å"Common Questions: Uniquely American Questions†. Retrieved on June 23, 2004 from http://www. americanhospitals. com/questions/american/amervalues. htm 06/23/07 Honawar, Vaishali. â€Å"Kentucky Seeks to Improve College Readiness†. Retrieved on June 23, 2007 from http://www. edweek. org/ew/articles/2004/11/17/12ky. h24. html Rush, Ladonna Lewis. â€Å"The Ebonics Debate†. Retrieved on June 23, 2007 from http://www. princeton. edu/~browning/news/rush. html The American Demographic Magazine. October 2000 issue â€Å"American Values: Overview†. Retrieved on June 22, 2007 from http://www. orednet. org/~jflory/205/day_val_overview. htm

The Painting Essay -- Observation Essay

The Painting "A picture can paint a thousand words." I found the one picture in my mind that does paint a thousand words and more. It was a couple of weeks ago when I saw this picture in the writing center; the writing center is part of State College. The beautiful colors caught my eye. I was so enchanted by the painting, I lost the group I was with. When I heard about the observation essay, where we have to write about a person or thing in the city that catches your eye. I knew right away that I wanted to write about the painting. I don’t know why, but I felt that the painting was describing the way I felt at that moment. When I first looked at the picture, it looked like there were only two colors green and blue. When I got closer to the picture I noticed there were many other colors used. I loved the way the colors were mixed into each other where you have to really look at the picture to see the colors. The other colors, other then green and blue, were pink, white, orange, red, and yellow. There were also different shades of green and blue. There was only one solid color in the picture; it was black. The painting was of a river flowing from a lake, surrounded by very tall grass. On each side of the river there are people standing. What was interesting is they were painted all black. They looked like shaded figures. They were all shaped differently but you can tell they were all men. On the top left side of the river there were five men. On the right bottom side of the river there were four men. On each side it looked as though the men were trying to cross over to the other side. They looked tired and scared. It looked as though they were hiding, and getting across the river was the only way to get to that safe haven. ... ...at I get from the painting is that the men are getting a mirror image of them self’s, that makes them see what they are afraid of. In turn when I see the painting it allows me to see my fears. I felt that my fears changed with in two days of being in the program. I loved meeting new people and having new teachers. To me the painting is a way of showing you what everyone else is seeing. That the painter had the men looking right at each other so they can see themselves running away. In turn I got to see myself doing the same thing and was able to change because of it. When other people look at the painting they probably see something else. That is why I choose to do the painting, it gives you the choice too interpret it any way you see fit. Or it can just be a beautiful painting to look at, but the painting was so much more to me. It painted a thousand words for me. The Painting Essay -- Observation Essay The Painting "A picture can paint a thousand words." I found the one picture in my mind that does paint a thousand words and more. It was a couple of weeks ago when I saw this picture in the writing center; the writing center is part of State College. The beautiful colors caught my eye. I was so enchanted by the painting, I lost the group I was with. When I heard about the observation essay, where we have to write about a person or thing in the city that catches your eye. I knew right away that I wanted to write about the painting. I don’t know why, but I felt that the painting was describing the way I felt at that moment. When I first looked at the picture, it looked like there were only two colors green and blue. When I got closer to the picture I noticed there were many other colors used. I loved the way the colors were mixed into each other where you have to really look at the picture to see the colors. The other colors, other then green and blue, were pink, white, orange, red, and yellow. There were also different shades of green and blue. There was only one solid color in the picture; it was black. The painting was of a river flowing from a lake, surrounded by very tall grass. On each side of the river there are people standing. What was interesting is they were painted all black. They looked like shaded figures. They were all shaped differently but you can tell they were all men. On the top left side of the river there were five men. On the right bottom side of the river there were four men. On each side it looked as though the men were trying to cross over to the other side. They looked tired and scared. It looked as though they were hiding, and getting across the river was the only way to get to that safe haven. ... ...at I get from the painting is that the men are getting a mirror image of them self’s, that makes them see what they are afraid of. In turn when I see the painting it allows me to see my fears. I felt that my fears changed with in two days of being in the program. I loved meeting new people and having new teachers. To me the painting is a way of showing you what everyone else is seeing. That the painter had the men looking right at each other so they can see themselves running away. In turn I got to see myself doing the same thing and was able to change because of it. When other people look at the painting they probably see something else. That is why I choose to do the painting, it gives you the choice too interpret it any way you see fit. Or it can just be a beautiful painting to look at, but the painting was so much more to me. It painted a thousand words for me.